HDTVs top list of most sought after holiday consumer electronics, says In-Stat
December 15, 2009
For the third year running, HDTVs rank as the most desired consumer electronics product, topping such favorites as notebook computers and digital cameras, according market research firm In-Stat.
However, In-Stat’s research into consumer holiday shopping plans was a bit of a mixed bag for consumer electronics. While they remain at the top of the holiday wish list, consumer electronics are suffering from a lower intent to purchase than during recent holiday shopping seasons.
The percentage of respondents to an In-Stat consumer survey saying they plan to buy a consumer electronics device has fallen within every market segment, says In-Stat analyst Stephanie Ethier. “In-Stat believes the economy is continuing to take a toll on consumer spending,” she said.
The research, “2009 Holiday Spending on Consumer Electronics,” also found that while e-readers did not make the list of most sought after consumer electronics, the category is growing in popularity.