07.11.2006 10:47 AM
Originally featured on BroadcastEngineering.com
HDTV, home theater popular among million-dollar homeowners, says survey
A report last month from Coldwell Banker revealed that nearly six in 10 million-dollar homeowners have a room devoted exclusively to entertainment and almost 85 percent have an HDTV that’s at least 50in or HD media systems.
According to the 2006 Coldwell Banker Previews International Luxury Survey, today's million-dollar homeowners live in nice homes complete with entertainment rooms, designer kitchens and wine cellars, and have very diversified investment portfolios.
Fifty-nine percent of poll respondents said they have a room in their homes devoted exclusively to entertainment, and in those rooms, 89 percent said that they can accommodate more than six people. Eighty-four percent indicated that they have either a big screen HDTV (50in or larger) or media systems, such as DVD players and surround sound system. Fifty-seven percent have a wet bar and 24 percent have movie-theater style seating in their entertainment rooms.
The survey was conducted via a series of phone interviews by independent market research firm International Communications Research (ICR) in Media, PA, in March and April. The study was commissioned by Coldwell Banker Previews International.