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05.18.2005
Originally featured on BroadcastEngineering.com
HD satellite demand, revenue to skyrocket, says report


A new report from Northern Sky Research projects global satellite usage for HD through 2010.

Worldwide HD broadcasting will result in a sevenfold increase in revenues attributable to commercial satellite capacity leased purely for HDTV by 2010, according to a new report from Northern Sky Research (NSR).

The report, High Definition Television (HDTV) over Satellite: A Regional Assessment of Demand for Satellite-Delivered HD Channel, projected that by 2010 capacity leased only for HD broadcasting would reach $323.8 million, compared to the global 2004 total of $47.6 million. In total, demand for HD capacity will generate $1.3 billion in satellite communications revenue through 2010.

The report provides insight into the emergence of HD and the implications for satellite operators. In it NSR analyzes key market and technological trends and forecasts HD channel growth and capacity demand growth over the next five years.

By examining five global regions, the current state of the HD industry in various regions is provided, and regional growth forecasts are made by taking into account the variables unique to each local region.

North America clearly leads the way with a number of HD channels currently made available by all major broadcasters, as well as the two direct-to-home players.

Despite the recent hiccups experienced through the demise of VOOM, the North American HD industry is unquestionably here to stay, according to the report.

For more information, visit www.northernskyresearch.com.

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