HD, DVRs spur growth in maturing segment of DTH TV market
March 25, 2008
Two broad growth patterns — maturing markets with decaying growth rates and high-growth emerging markets — are propelling the pay direct-to-home (DTH) TV industry, according to a recent In-Stat analysis.
In mature markets, growth will come from premium services, such as HD and DVR/PVR uptake, while emerging/high-growth markets will experience a period of relatively robust subscriber growth likely to be followed by consolidation and a gradual decay in the growth rate, according to the research firm.
The researcher’s “World Report on Digital Satellite Set-Top Boxes” found:
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- The growing number of premium services and related boxes are creating a favorable product mix with higher ASPs.
- DTH set-top box unit shipments in 2008 are expected to eclipse 80 million, growing to a peak of 83.5 million in 2010.