Originally featured on BroadcastEngineering.com
GRS relies on Alchemist Ph.C-HD standards converter
New York City post house GRS is using the Snell & Wilcox Alchemist Ph.C-HD motion-compensated HD standards converter to meet the demands of international program exchange and high-end finishing.
For deliverables targeted to the international HD market, the standards converter enables transparent conversion between 50Hz and 60Hz HD standards for both 1080i and 720p formats. The Alchemist Ph.C-HD also offers motion-compensated up/down/crossconversion that allows GRS to incorporate valuable SD and HD content, both PAL and NTSC, smoothly into HD film and documentary work.
Among the benefits of the Alchemist Ph.C-HD at GRS is the ability to maintain a tapeless workflow in converting and distributing client content in the appropriate format and in both SD and HD simultaneously if needed.
For more information, visit www.snellwilcox.com.