03.02.2009 02:20 PM
Granite, Barrington announce joint sales, shared services agreement

Effective March 2, 2009, Granite Broadcasting and Barrington Broadcasting will jointly operate TV stations in the Syracuse, NY, and Peoria, IL. The TV markets will be under joint sales and shared services agreements. In Syracuse, the Granite-owned station, WTVH-TV, will be operated from the studios of WSTM-TV, which is owned by Barrington. In Peoria, the Barrington-owned station, WHOI-TV, will be operated from the studios of WEEK-TV, which is owned by Granite.

Under the terms of the agreements, the operating station will provide advertising, sales, promotion, administrative services and selected programming to the other station. This arrangement between Granite and Barrington is intended to create better and more efficient operation.

One of the chief advantages of operating these stations under the agreements will be the ability to offer local and national news, as well as programming of community interest, in new and varied time periods, giving viewers greater opportunity to watch at their convenience. The stations will provide newscasts in time periods not currently programmed with local news and extend local news to other time periods, allowing viewers more access to local reports and information. Granite and Barrington also plan to improve the emergency weather forecasting and daily forecasting by bringing the latest and best technology to both stations.

Under the terms of the JSA and SSA, Granite and Barrington expect to realize a number of expense efficiencies through the combining of resources and the reduction of some staff positions.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

Sue Sillitoe, White Noise PR /   Thursday 09:10 AM
Fairlight Unveils the Next Generation of Audio Post Production
Wall Street Communications /   Thursday 01:00 PM
NUGEN Audio AES Product Preview

 
Featured Articles
Discover TV Technology