Originally featured on BroadcastEngineering.com
DVD players surpass VCRs in U.S. households

More U.S. households now own DVD players than VCRs, according to findings of the recent “Third Quarter Home Technology Report” from Nielsen Media Research.

According to Nielsen Media Research, 81.2 percent of all households now own DVD players, while 79.2 percent own VCRs. The study also found that ownership of most media technology tends to be up from previous years.

As of third quarter 2006, DVD penetration in the United States is up 6 percent from the previous year and continues to grow, while VCR penetration has started to decline. In 1999, when Nielsen first started tracking DVD ownership in its Home Tech Report, DVD penetration at 6.7 percent was dwarfed by VCR ownership at 88.6 percent.

For more information, visit www.nielsenmedia.com.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Monday 6:39AM
What Price Reliability?
Digitally delivered TV has seen a pile o’ fail lately.

Featured Articles
Discover TV Technology