02.02.2005 02:32 PM
DTV sales grow 45 percent in December 2004

The Consumer Electronics Association (CEA) has released figures showing a spike in DTV product sales at consumer electronics retailers coinciding with Super Bowl XXXIX.

According to CEA figures, December 2004 factory-to-dealer sales of DTV products hit 927,000 units, marking a 45 percent increase over December 2003. Total DTV sales for 2004 reached 7.2 million units, an increase of 75 percent compared to year-end 2003.

With November 2004 holiday sales of 844,000 units, the 10 percent increase in December sales demonstrates that retailers know that an upgrade to a high-definition television was a priority to consumers before this year's Super Bowl, said CEA Director of Market Research Sean Wargo.

Since the first products hit the market in late 1998, 16.1 million DTVs have shipped bringing more than $25 billion in factory revenues. One of the biggest drivers of DTV is flat panel displays, which accounted for 38 percent of the year-end DTV unit totals and reached 2.7 million units shipped in 2004.

For more information, visit www.ce.org

Back to the top




Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Wednesday 11:59 PM
Peer Profile: Tomaž Lovsin, STN, Slovenia
“Will there be a shift from coax to fibre? Or a mixture between the two which will require hybrid solutions to be implemented?”


 
Featured Articles
Research & Standards
Discover TV Technology