08.12.2008 08:00 AM
Digital Kitchen cooks up preshow presentations with HPX2000

For the past several months, production company Digital Kitchen has used Panasonic’s AJ-HPX2000 P2 HD camcorders to shoot a digital preshow presentation with movie-related news and features for one of the world’s largest cinema advertising companies.

With studios in New York, Chicago, Seattle and Los Angeles, design-driven production company Digital Kitchen (DK) has created experiential campaigns for Target and Microsoft as well as broadcast spots for hundreds of leading brands. Its work includes interactive projects for AT&T, Budweiser and Mercedes as well as the Emmy Award-winning main titles for "Dexter" and "Six Feet Under.”

Every month, DK uses the HPX2000 to shoot all hosted segments for the 20-minute preshow presentation. Each show features up to 12 minutes of material comprising five to 10 segments with a host and occasional guests. DK shoots the shows on a practical set in a Chicago studio and rents the cameras from Fletcher Camera.

DK is shooting AVC-Intra 100 in 720p. On location, the production company loads P2 cards directly onto a computer. Editing is done with Final Cut Pro, and projects typically do not require additional color corrections.

For more information, visit www.panasonic.com/broadcast.

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