Consumers overwhelmingly like their HDTVs, but want more content

April 10, 2007

HDTV households are very satisfied with their sets, and they want more digital content, according to two new Consumer Electronics Association (CEA) studies.

Increasingly, households are turning to a broader set of video sources, such as the Internet.

One study, "Video Content Consumption and the Rise of PC-Based Video," found that 39 percent of consumers in the home view video content streamed from a Web site. Overall in 2006, consumers spent more time watching video content and expect to spend even more in 2007.

Another, "HDTV: From Niche to Ubiquity," found that 28 percent of households now own at least one HDTV, which equates to about 35 million HD sets in all U.S. homes. Eighty-six percent of HDTV owners are highly satisfied with their purchase. The CEA expects another 16 million HD sets to ship into the marketplace in 2007. The CEA also found that more than half of the HD sets fit into the big screen category of 40in and larger.

For more information, visit www.ebrain.org/crs/crs_all.asp.

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