Clear Channel launches digital billboard networks in Milwaukee and Tampa
November 23, 2006
Clear Channel Outdoor has launched new digital billboards in Milwaukee and Tampa, FL, furthering its goal of adding digital billboard networks in all of its major U.S. markets.
In Milwaukee, the company has converted six large-format bulletins into a digital network that provides general market coverage reaching almost 600,000 Milwaukeeans every day. Tampa has converted the first three locations of what is expected to be a nine-bulletin network that will also provide general market coverage in that city. Like the company’s existing digital networks, these will allow advertising copy to be changed remotely as often as advertisers’ needs dictate.
Advertising messages will run in a continuous loop, enabling each message to be displayed on each sign in the network multiple times a day, and in the case of Tampa, a minimum of 1250 times at each location during every 24 hours. Both markets are running public service messages during most of the remainder of November prior to accepting paid commercial advertising.
Similar digital billboard networks were launched in Las Vegas, Albuquerque and London earlier this year. The company’s first digital network debuted in Cleveland last year. Next year, it plans to add digital networks in both Cleveland and Las Vegas.
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