/
01.08.2007
Originally featured on BroadcastEngineering.com
CBS study: less than 30 percent aware of 2009 DTV deadline

New research by CBS finds that though a large part of the U.S. population is still in the dark about the transition to digital television, those who become digitally connected tend to watch more primetime TV.

The new data, released on the eve of CES in Las Vegas by CBS Research, found that less than 30 percent of the population is aware of the 2009 deadline for broadcasters to switch to full digital transmissions. Approximately one-half of these people, however, have already purchased a digital set and another 30 percent plan to before the changeover.

As more TV viewers become aware of the 2009 deadline for broadcasters to switch to full digital transmissions, the likelihood of them investing in new digital TV sets increases by 40 percent, the study said.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 2:01PM
IBC APP Now Available
I downloaded the app and found it useful for my main IBC pitfall


 
Featured Articles
Discover TV Technology