10.10.2008 08:00 AM
CBS Sports deploys Orad graphics platform for NFL coverage

CBS Sports is testing a Motion Video Play graphics platform from Orad Hi-Tec Systems to enhance its NFL football telecasts. The network used the technology during the broadcast of an NFL game between the Cincinnati Bengals and New York Giants. The network also deployed MVP for the U.S. Open tennis championships during Labor Day weekend. Orad’s MVP system can be used for both live productions and highlights shows.

CBS Sports was able to tailor the functions and features of the MVP system to create CBS FloMotion, which highlights play elements to help analyze plays. CBS Sports also deployed MVP’s HyperZoom feature to zoom in on key elements of plays and controversial calls. For example, commentators highlighted a receiver’s feet so viewers could determine whether he was in bounds on a touchdown catch and a linebacker’s hand when it tipped the ball on a field goal attempt.

Because the MVP system enables graphics elements to run with the clip, it is an improvement on previous graphics applications that only display illustrations frozen on fixed frames. During the Giants-Bengals game, CBS Sports’ tech crew worked closely with the analyst in the booth to select which plays should be enhanced with MVP and replayed for viewers. Once the decision was made, a CBS Sports operator played out the appropriate clip to the Orad team, which overlaid animation and rolled it back to air within seconds. The MVP platform features an embedded chromakey so graphic elements can be keyed over the playing field or drawn in the foreground.

For more information, visit http://www.orad.tv/.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

D. Pagan Communications /   Friday 10:35 AM
Blue Line is Hot on the Trail of DPA Microphones
Clyne Media, Inc /   Thursday 09:51 PM
Focusrite Expands RedNet Range

Featured Articles
Discover TV Technology