Originally featured on BroadcastEngineering.com
CBS Outernet launches out-of-home DTV transition PSA campaign
CBS Outernet is making available a variety of public service announcements (PSAs) aimed at raising public awareness of the DTV transition in February 2009 via its out-of-home video network partners.
The spots, which include 15- and 30-second promos produced by the CBS Network, CNET and the National Association of Broadcasters, will begin airing this month on American Airlines, AutoNet TV, the CBS Outernet Grocery Network, Gas Station TV and the Healium Network, which collectively deliver close to 70 million out-of-home viewers each month.
The spots, which are also running on the CBS Television Network and many of its TV affiliates, include original messages delivered by cast members from CBS shows. In addition, the Outernet partners will also run selected spots produced by NAB that inform consumers about how to upgrade to DTV and select the right antenna.