08.15.2006 08:00 AM
Canon HD-EC zoom lenses capture action for ‘Wrapshear’ spot

“Wrapshear,” a 30-second spot from agency mcgarrybowen and directors Mark Kudsi and Grady Hall of Motion Theory for a leading brand of athletic shoe, was honored recently with a 2006 Clio Award, the advertising industry’s most prestigious honor.

An imaginative melding of gritty, urban Los Angeles landscapes and highly sophisticated visual effects, “Wrapshear” won Motion Theory a silver trophy in the Animation category, with a big assist from the imagery of Canon High Definition Electronic Cinematography (HD-EC) variable focal length (zoom) lenses.

The footage for the commercial was shot by high-concept DP Richard Henkels, who relied on the performance of his Canon HJ21x7.5B KLL-SC and HJ11x4.7B KLL-SC HD-EC lenses for flare-free shots in run-and-gun situations where there was no control over lighting.

“Wrapshear” is a visually entrancing spot where an inspiringly detailed close-up of the high-tech athletic shoe quickly takes a fantastic turn. A gritty, animated cityscape grows suddenly out of the shoe, becoming a 3-D graphic environment that unfolds quickly around the live-action runner who is moving nimbly through it.

Henkels put his Canon HD-EC lenses, affixed to Sony 950 cameras shooting in 24p, to the test during the three-day project, which entailed both green-screen work and hectic location shoots.

The high-quality imagery of Canon’s HD-EC lenses is the result of a combination of the high contrast and sharpness, which holds up from image center to the corners, and was essential in helping Henkels and Motion Theory achieve their vision.

For more information, visit: www.usa.canon.com.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Manor Marketing /   Tuesday 10:32 AM
Cobham takes on American Ninja Warrior
Sue Sillitoe, White Noise PR /   Monday 05:38 AM
DPA Microphones Takes On A Downpour at the 2015 BRIT Awards

 
Featured Articles
Product News
Discover TV Technology