Originally featured on BroadcastEngineering.com
Broadcasters can profit from DTV in 50 ways, says Kagan Research
A new report from Kagan Research forecasts significant growth in DTV reception over the next few years which will present broadcasters with a way to monetize their multi-billion dollar DTV buildout.
The report, “HDTV Spectrum Monetization 2005: The Economics of Datacasting and Multicasting” forecasts:
- At least 20.4 percent of TV households will be digital by the end of the year.
- At least 34.7 percent will digital in 2006.
- At least 51.5 percent will be digital by 2007.
The report provides an in-depth study presenting TV station owners with 50 economic models for monetizing their digital spectrum. The report lays out 30 datacasting, 10 multicasting and 10 multichannel scenarios.
For more information, visit http://research.kagan.com/keo/databooksdetailpage.aspx?DatabookID=81&Redirect=true.
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