Originally featured on BroadcastEngineering.com
Broadcast supply side confidence high, says IABM poll
A recent survey of broadcast equipment manufacturers paints a rosy picture for the industry as measured in sales, and the roll out of HDTV, upcoming live events and new product launches are the reason.
The poll, “IABM Industry Trends Survey,” released last month reveals that respondents are confident about the prospects for the broadcast market with just over half stating increased confidence in the next quarter compared to only 8 percent reporting diminished confidents — a 7:1 confidence ratio. Last quarter, more than 46 percent said they had high confidence.
Looking ahead across the coming 12 months, confidence has also increased over the previous quarter with 68 percent acknowledging a rise compared to 60 percent previously.
The IABM Industry Trends Survey is produced in association with Ernst & Young. It provides an accurate assessment of current industry sales facts and wider trends from IABM members. It has been carefully designed to allow member companies to provide up-to-date information anonymously via the Internet. The full results are available only to participants.
For more information, visit www.theiabm.org.
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