BMW owners love HDTVs, study say

February 13, 2007

Owner of BMWs in the United States are far more likely to have an HDTV and other high-tech gadgets than the general public, according to the results of a new study from Scarborough Research.

The finding, part of the Scarborough Research/RAB Automotive Study, was released last week in Dallas at the Annual RAB Conference.

BMW owners are more likely than the national average to have personal technologies, such as iPods/MP3 players and PDAs, and new entertainment media, including HDTV, DVRs and digital cable service.

The study indexed the ownership of various high-tech devices and services. An index ranking of 100 was established as the national average. When it came to HDTV ownership, BMW owners were indexed at 237.

To read the report, visit www.scarborough.com/freestudies.php.

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