12.01.2009 09:42 AM
Originally featured on BroadcastEngineering.com
‘Avatar’ 3-D experience aims to immerse viewers in distant world

The new James Cameron film “Avatar,” a sci-fi adventure set on the distant planet Pandora, pits the ultimate high-tech profiteers from Earth against the indigenous Nobbies, a race of extra large blue beings who look part human and part feline.

Although CGI plays a significant role in creating Pandora and the battle for an extremely precious resource native to it, the movie’s use of 3-D digital cinematography is sure to spur the techno-buzz surrounding this film.

But don’t expect 3-D gimmicks, says Vince Pace, CEO of PACE and developer of the FUSION 3D camera system used to shoot “Avatar.” Based on a pair of Sony HDC-9500 cameras, the FUSION 3D system allowed Cameron to create for viewers a sense of actually visiting Pandora rather than seeing a home movie of it, Pace says.

Dimension as a medium is very shorted-lived. Thus, Pace’s technology and Cameron’s use of it sets its site on something more lasting, which is mimicking what an actual viewer of an experience sees in real life.

In this podcast interview, Pace discusses “Avatar,” the use of the FUSION 3D camera technology to create that “being there” experience and his thoughts about the future of 3-D production and presentation in mainstream broadcast TV.

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