Rachel Ray Does Halloween in 3D
October 25, 2010
NEW YORK: The Rachael Ray Show is
going 3D for Halloween. “Rach’s Halloween Bash
in 3-D” will be telecast this Friday using a process from Westbury,
N.Y.’s 3-D Vision. The program will be the first in the commercial realm to use
the company’s FullColor 3D technology, the vendor said.
“The show will be viewable in full-color and in 3D on all existing TV sets, 2D and 3D, thanks to a new type of 3D
glasses which will be given away to over 2.4 million viewers in the Oct. 25 issue
of ‘TV Guide Magazine,’” 3-D Vision said.
The FullColor 3D glasses are said to use patented brightness and color filters,
even as the company says its process “eliminates previous 3DTV problems by
providing full-color images.” Compatibility with “all
existing TV sets,” indicates it’s likely color-filtered anaglyph technology. How FullColor3D
compares to traditional anaglyph, in which opposite hues are filtered, is not
clear. 3-D Vision’s
Web site is
still under construction. Principal of the company is optic pioneer and 3D
entrepreneur Gene Dolgoff.
Another application being used on the Halloween special involves conversion.
3-D Vision’s Auto 3-D is said to allow 3D conversion to be completed “in a
short time at a reasonable cost.” “The Rachel Ray” show took three computer
operators two weeks to convert, the company said.