Mobile DTV Showcase Underway in D.C.
May 11, 2010
WASHINGTON: The Open Mobile Video Coalition launched its
Consumer Showcase to build awareness about over-the-air mobile DTV. The event
kicked off May 3 in the nation’s capitol, and is a collaborative effort by the
OMVC and nine Washington D.C. television stations. The intent is to get
receivers into the hands of a select group of individuals to draw attention to
the free service.
“The Consumer Showcase is a major milestone in the two decade-long effort by
the broadcast industry to build the world’s most advanced digital television
system for the benefit of all Americans,” said Brandon Burgess, chief executive
officer of ION Media Networks and chairman of the OMVC.
OMVC distributed a limited number of ATSC M/H-enabled Samsung Moment cell
phones and Dell 10-inch notebooks to its sample group. It also plans to stage
consumer focus groups involving LG’s Mobile DTV/portable DVD players and the
Valups adapters that enable ATSC M/H reception on iPhones, some iPods,
WiFi-enabled Blackberrys and Motorola Android phones.
Consumers picked for the trials were culled from Sprint Mobile’s subscriber
list in D.C. Launching the trials in Washington expose the service to
lawmakers, who are considering the reclamation of broadcast spectrum for a
national broadband service. Broadcasters have vigorously argued against it in
part because many are on the cusp of launching mobile DTV service, which would
be more attractive were it nationwide.
Networks available via the summer-long demo include local feeds from CBS, NBC,
Fox, My Network, CW and Univision, plus
CNBC, MSNBC, PBS Mobile and PBS Kids, in addition to weather radar scans, and
more. The trial will also feature demonstrations of the system’s potential for
viewer interactivity, including interactive advertising, voting and polling.
Meanwhile, Pearl Mobile DTV Co. has made no further announcements. Pearl was
formed at the 2010 NAB Show in April by TV groups Belo, Cox, E.W. Scripps,
Gannett, Hearst Television, Media General, Meredith, Post-Newsweek and Raycom.
The station groups, along with national networks Fox, ION and NBC, announced at
the show they were forming a joint venture to create a new national mobile
content service. Pearl Mobile DTV Co., was created by the stations groups to
manage their participation.
-- from TV Technology and Deborah D.