LG Intends to Sell 3.8 Million 3DTVs in Two Years
December 17, 2009
SEOUL: Korean consumer electronics giant LG is shooting
to sell 3.8 million HDTVs within the next couple of years. LG’s chief technical
officer told the Korean Times the
company intends to raise its global market share by 50 percent next year by
selling 400,000 3DTV sets, and by selling 3.4 million 3DTVs in 2011. Baek
Woo-hyun said the company expects 3DTV sets up comprise 10 percent of its
overall TV sales.
LG also just announced a partnership with Korea’s direct broadcast satellite
operator, SkyLife. The two signed a memo of understanding for a strategic
partnership to develop the 3DTV industry in that nation. LG rolled out Korea’s
first 3D-capapable, LCD TV set in August. SkyLife will be running a second 3D
content trial in January. The first was in October.
SkyLife chief Mong-ryong Lee said the company intends to invest US$25 million
in creating 3D content in collaboration with LG. The FIS Snowboard World Cup
will be the inaugural event.
For its part, LG plans to roll out 3DTVs ranging in size from 42- to 72-inches
in 2010. The LCD set introduced in August had a 47-inch screen. LG will focus
on North America and Europe next year, and launch 3DTVs in Sough and Central
American and Asia in 2011. Greater global expansion is expected in the
following year with at least some 3D coverage of the 2012 Olympic Games in
LG noted that interest in 3DTV is keen. As many as 58 percent of consumers
surveyed said they wanted to buy a 3DTV, and about 75 percent had seen 3D
content and wanted to see it again.
DisplaySearch says the market for 3DTVs will reach $1.1 billion next year, $2.8
billion in 2011 and $4.6 billion by 2012.