Granite Broadcasting Launches FIFA World Cup Campaign
June 10, 2010
Granite Broadcasting wants the next available World Cup soccer games to be
played in the United States. The media company said today it’s getting behind
the USA Bid Committee, a non-profit organization created to pursue the event on
behalf of the United States Soccer Federation. Granite and its 12 TV stations will
promote the effort with “public service announcements, online and mobile
promotions and prominent news coverage,” it said.
Individual Granite Web sites will also feature links to www.goUSABid.com described
as “the nerve center for all USA Bid Committee initiatives and communication
leading up to FIFA’s final decision.” Granite’s initiative will coincide with
the first match for the U.S. Men’s National Team in the 2010 FIFA World Cup
against England June 12.
“Soccer is exploding in popularity in the United States and our national team
is a symbol of tremendous pride and inspiration for our country,” said Peter
Markham, Granite chairman and CEO. “Granite is looking forward to lending its
resources to generate support in our nation’s efforts to host the 2018 or 2022
World Cup, especially as anticipation for the quadrennial event soars for this
summer’s games. A focal point of the USA Bid Committee’s campaign is an online
petition supporting the bid, so soccer fans, please take a moment to sign the
petition, spread the word, and grow the movement.”
The World Cup was last played in the United States in 1994, when games were
held in nine cities. The United States will be competing with Australia,
England, the Netherlands with Belgium, Spain with Portugal and Russia to host
either the 2018 or the 2022 event. Japan, South Korea and Qatar are also
bidding for the 2022 event. The FIFA executive committee is scheduled to vote
Dec. 2 on the host cities for both 2018 and 2022.
Granite’s dog in the fight is its ABC affiliate in Ft. Wayne, Ind., 100 miles
or so from a stadium in the running. The proximity would likely boost
viewership, already expected to be huge for this year’s and future World Cup
events. The cumulative TV audience total for the 2006 World Cup games played in
Germany was 26 billion. More than 120 million U.S. viewers tuned in for at
least a minute in 1994. Around 17 million watched the live final, according to
This year’s World Cup is being played in South Africa, starting tomorrow.
Brazil will host the 2014 event.
-- Deborah D. McAdams
FYI, Granite’s boilerplate:
Granite stations reach more than 6 percent of the nation's television
households. The portfolio consists of four NBC affiliates, three ABC affiliates,
three CBS affiliates, one MyNetwork affiliate and one independent. The NBC
affiliates are KSEE-TV in Fresno-Visalia, Calif.; WEEK-TV in Peoria-Bloomington,
Ill.; WISE-TV in Ft. Wayne, Ind.; and KBJR-TV in Duluth, Minn. and Superior,
The ABC affiliates are WKBW-TV in Buffalo, N.Y.; WHOI-TV in Peoria-Bloomington,
Ill.; and WPTA-TV in Ft. Wayne, Ind. The CBS affiliates are WTVH-TV in Syracuse,
N.Y.; KDLH-TV in Duluth, Minn. and Superior, Wis. and WBNG-TV in Binghamton,
N.Y. The MyNetwork affiliate is WMYD-TV in Detroit, and the independent station
is KOFY-TV in San Francisco.