Apple TVs Start Shipping
September 28, 2010
CUPERTINO, CAILF.: Apple TVs are
in the mail, according to several reports today. The new $99 peripheral throws
Internet content to TV sets, much like a Roku or a Boxee. However, it has the
added advantage of being connected to iTunes so users can rent TV episodes for
Apple has programming deals with ABC, ABC Family, Fox, Disney Channel
and BBC America, plus several movie studios. Apple says some movies will be
available the same day they come out on DVD. Rentals start at $3 for
standard-def and $4 for hi-def feature films.
The Apple TV box also connects with NetFlix, YouTube, and Flickr, much the same
way established peripherals do. It picks up content from other Apple devices as
well, including the iPhone, iPad and iPod.
Apple started taking orders for its TV device Sept. 1 and pledged to ship the
devices within four weeks. The devices are being shipped from China, according
to Giga Om’s Apple
Blog. The devices are due in stores next month.