3D and HDTV to Comprise 42 Percent of Internet Video Traffic by 2014
June 9, 2010
SAN JOSE, CALIF.: Internet video
traffic will exceed peer-to-peer for the first time this year, according to the
latest forecast from Cisco. The IP router maker predicts that video will
account for 91 percent of global consumer Internet traffic by 2014, driving a
“Improvements in network bandwidth capacity and Internet
speeds, along with the increasing popularity of HDTV and 3DTV are key factors
expecting to quadruple IP traffic from 2009 to 2014,” Cisco said today in its
Visual Networking Index forecast. In quantitative terms, global IP traffic is
expected to reach nearly 64 exabytes per month in 2014--equivalent to 11.8
billion DVDs, 15.7 trillion MP3s and 295 quadrillion text messages.
HD and 3DTV traffic alone will increase 13-fold between 2009 and
2014, according to Cisco. By then, 3D will account for 4 percent of Internet video traffic, and
combined with HD--42 percent. All global Internet video traffic will surpass
global peer-to-peer traffic by the end of 2010, Cisco said, marking the first
time P2P isn’t the largest traffic type in a decade.
Ever-faster download speeds are also driving online
2000, the average download speed was 127 Kbps, compared to the current average
of 4.4 Mbps.
More than 1 billion people will be using video online by the
end of this year, Cisco said. “This number is exceeded only slightly by the populations
of China--1.3 billion--and India--1.1 billion--making this user group
equivalent to the third-largest country in the world.”
Consumer traffic will continue to grow compared to business traffic. Consumer
use is pegged at around 79 percent of monthly traffic now, with 87 percent
projected for 2014. Mobile broadband will grow 39 times between 2009 and 2014
when it reaches 3.5 exabytes per month.
North America will be the biggest generator in 2014, with 19
exabytes per month. The Asia Pacific region is next, with 17.4 exabytes,
followed by Western Europe with 16.2 and Japan with 4.3. Latin America will log
the fastest growth with a 51 percent compound annual growth rate, followed by
the Middle East and Africa with 45 percent, and Central Europe with 38 percent.
-- Deborah D. McAdams
(Image by Tom Grydeland)