2010 World Series Draws Second-lowest TV Audience
November 3, 2010
NEW YORK: The five-game World Series between the San
Francisco Giants and the Texas Rangers brought in the second-lowest TV audience
on record, according to Nielsen. Fox’s broadcast of the series drew an average
of 14.3 million viewers per game. The low-water mark was 2008, when the games between
the Philadelphia Phillies and the Tampa Bay Rays drew an average of 13.6
Last year’s six-game World Series between the Phillies and the New York Yankees
drew an average of 19.4 million viewers per game for Fox.
Despite the historically low audience numbers this year, Fox won four of the
five nights the Series was broadcast. The games generated a total of 16 hours
of programming, and ranked the seventh most-watched primetime program for the
current broadcast season.
The Series concluded with the Giants taking home the pennant for the first time
since 1954. Nielsen said 65 percent of TVs in San Francisco were tuned into
-- Deborah D. McAdams