Originally featured on BroadcastEngineering.com
VCI Solutions teams with Google TV Ads
VCI Solutions has teamed with Google TV Ads to offer new revenue opportunities to media companies. VCI Solutions’ clients that use the Orion Business System will have the opportunity to garner additional revenue through integration with the Google TV Ads system, providing access to new advertisers.
The new integration facilitates two-way dynamic communication between both the Orion Business System and the Google TV Ads platform. This flexibility enables broadcast and cable operators the ability to sell available commercial inventory in the Orion system through the online Google TV Ads system. Google TV Ads is an online buying platform where TV advertisers use an auction-based pricing system to select their spot placements.