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11.20.2007
Originally featured on BroadcastEngineering.com
UK broadcaster shops for Chyron

UK-based shopping broadcaster sit-up channels has installed seven Chyron HD/SD-switchable HyperX graphics systems. The channels use the dynamic pricing model, where the price moves depending on demand, which means every buyer pays the lowest price. Earlier this autumn, the channels extended their offering to customers by adding the choice of size or color for many of the product ranges.

The network selected Chyron's HyperX graphics systems to handle the extra graphics, requiring the display of different product sizes, colors, stock levels and price. Chyron's LEIF API enables real-time graphics display, based on data from sit-up channels' sales management system.

For more information, visit www.chyron.com.



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