Originally featured on BroadcastEngineering.com
TIMES NOW India takes SintecMedia system online
TIMES NOW is a channel of big stories, stories based on news and issues that are relevant and engaging to an on-the-move, urbane audience. Installed within the channel's traffic department, OnAir provides tools designed to streamline operations and increase revenues.
OnAir enables users such as TIMES NOW to leverage existing inventory by carefully controlling its release, shifting inventory across selling tiers (national, local or across selling units), extending sales options to include new forms of advertising, and formulating strategic pricing based on live avails data. The software's configurable optimization engine helps to ensure that spot-placement strategies gain higher revenues and accomplish all goals.
For more information, visit www.sintecmedia.com.