04.08.2009 11:03 AM
TANDBERG to demonstrate dynamic ad insertion

At NAB2009, TANDBERG Television will demonstrate dynamic ad insertion and ad swapping into live, time-shifted program streams. The service combines AdPoint's Campaign Manager with the Xport Time-Shifted TV (TSTV) to give a working model for operators, programmers and advertisers to further monetize ad inventory.

Using Xport TSTV to perform dynamic ad swapping and insertion into a time-shifted stream protects the legal obligations to advertisers and provides a new source of ad revenue. The scalable solution also lowers the cost of deployment.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Manor Marketing /   Tuesday 10:32 AM
Cobham takes on American Ninja Warrior
ignite strategic communications /   Tuesday 07:12 PM
Bexel Expands Inventory with Investment in Fujinon Cabrio Lenses

 
Featured Articles
Product News
Discover TV Technology