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09.13.2006
Originally featured on BroadcastEngineering.com
Sysmedia responds to broadcast demands

SysMedia offers the new Dynamic Content module, designed to meet the needs of broadcasters actively looking to deploy simple but effective interactive services. StarHub used the system in Singapore during the FIFA World Cup.

SysMedia has highlighted a growing demand in the market for a way of generating content-specific interactive applications without the need for large-scale, expensive deployments of dedicated staff and technology. A Dynamic Content module takes information from a feed provider — such as the Associated Press or Reuters — and automatically generates interactive content for display on the TV screen via a digital interactive set-top box.

These services can be deployed on any digital platform and can be used regardless of an existing interactive service. By processing, aggregating and formatting raw incoming feeds, and delivering to individually tailored server and set-top box applications with fast and clear presentation, users can open a new interactive avenue.

For more information, see www.sysmedia.com.



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