Originally featured on BroadcastEngineering.com
SintecMedia to showcase new addition to OnAir family at NAB2008
At NAB2008, SintecMedia will showcase a new addition to its OnAir family, the Addressable Content Tools (ACT). These technologies provide new tools for networks as well as cable, satellite and telecom operators to compete and generate new revenue streams in the increasing world of interactive and personalized media.
Sintec will also be showing OnAir’s pTV and eTV.
OnAir's personal advertising campaigns management tool, pTV, is an audience matching tool using sophisticated data mining and pattern recognition algorithms to identify individuals in target groups with high precision, thereby generating greater advertising revenues compared to traditional campaigns.
OnAir's enhanced TV module, eTV, enables the management of telescoping — the marriage of long-form advertising messages with traditional 30-second commercials. When a traditional commercial is displayed on-screen, the viewer has the option of using the remote to display the long-form commercial, providing additional information about the product.
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