03.11.2009 08:26 AM
Originally featured on BroadcastEngineering.com
SintecMedia launches business system for nonlinear market
SintecMedia is using NAB2009 to introduce its OnAir Pivot-NL business solution to help media companies manage linear and nonlinear media business operations within the same operations system. The product is an extension to the OnAir scheduling, programming, airtime sales and promotion system.
The addition of OnAir Pivot-NL brings personalized advertising tools, targeted content optimization over various platforms and extended rights distribution management across diverse platforms to meet the critical requirements of nonlinear media business operations.