02.08.2006 02:50 PM
Originally featured on BroadcastEngineering.com
SintecMedia debuts enhancements to OnAir
SintecMedia's OnAir system now features with revenue analysis and inventory management.
SintecMedia introduced OnAir in 2001. NAB2006 will see the release of several enhancements of the product, including:
- Revenue and inventory management: A real-time, interactive report and graphical analysis tool. This allows users to access information required for making more informed decisions, proactively react to changing business conditions, monitor sales activities, and more effectively manage inventory and maximize revenues. Analysis is allowed at the individual channel level or data can be consolidated across multiple channels in the organization.
- Internal process controls: Security, auditing and user-definable rules capabilities have been enhanced to provide broadcasters with more control over establishing, managing, and reporting on internal processes that meet Sarbanes-Oxley legislation requirement as well as internal corporate process controls.
- Multicampaign promo optimization: Optimize the placement of multiple promo campaigns simultaneously. The optimization engine's algorithm maximizes a user-defined goal stated in terms of required rating/audience, number of spots, or amount of promo airtime while taking into consideration a set of constraints and limitations such as channel, daypart and program genre to generate the best possible plan.
- New management tools allow broadcasters to manage streaming of video and data in parallel to regular events.
For more information, visit www.sintecmedia.com.
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