Siemens signs deal to deliver Digital Media Initiative to BBC

April 16, 2008

The BBC has commissioned Siemens IT Solutions and Services to design, build, deliver and manage the technology solution for its Digital Media Initiative (DMI). DMI is a pan-BBC project designed to support any asset that the corporation creates or broadcasts via any medium, including Web, broadband, analogue or digital terrestrial TV and mobile devices. All content will be captured, edited, finished and archived using file-based systems and made available to operators at their desktop PCs.

The solution integrates products from Artesia, Cinegy, Marquis, Rhozet and Signiant. This flexible approach means that loosely coupled components can be added or updated as required, without disrupting the overall solution or workflows. The architecture will therefore be able to evolve and take advantage of new technologies as they emerge.

For more information, visit www.siemens.com/it-solutions.

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