Siemens selects Cinegy for BBC’s Digital Media Initiative

April 23, 2008

Siemens IT Solutions and Services has selected the Cinegy workflow suite of products as an essential technology component of the BBC’s Digital Media Initiative (DMI). Cinegy has a long-running global partnership with Siemens and will be expanding this to make the technologies and know-how involved in delivering DMI available to other broadcasters who are considering tackling a similar technical challenge.

Siemens IT Solutions and Services has been working with the BBC to design the solution for the DMI and select the key technology vendors. Siemens will now act as the prime integrator on the project. Cinegy’s digital workflow solution will help realize the implementation of tapeless and multiplatform production areas, linking these local repositories with a central archive and storage principally in the work-in-progress part of the project.

The DMI is a pan-BBC project designed to prepare the broadcaster for an on-demand, multiplatform digital environment and provide a reusable foundation for the cost-effective delivery of new and emerging services.

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