03.19.2008 08:25 AM
ScheduALL to provide nerve center for NBC's Olympics coverage
NBC is implementing the ScheduALL solution to schedule and manage feeds for its coverage of the Olympic Games in Beijing. ScheduALL will originate and distribute scheduling information across a wide array of broadcast and broadband media outlets.
The Beijing Olympics marks the third consecutive broadcast of the Olympic Games in which NBC has used ScheduALL, and the broadcasting logistics are by far the most complex. With more than 3600 hours of coverage planned, more than the total hours for every Summer Olympics ever televised in the United States, the Beijing Olympic Games represent one of the most ambitious single media projects in history. Also, for the first time in the United States, NBC will provide live streaming video coverage of events over broadband outlets including Web sites and cell phones.
ScheduALL is part of a comprehensive digital media asset solution currently implemented at NBC that will manage 48 HD feeds and up to 32 streaming encoders for transmitting Olympic content. ScheduALL will store and manage critical information such as start and stop times for each event, video router assignments and satellite uplink scheduling, and then pass this information automatically to downstream systems to facilitate on-air coverage for each feed.
Prior to its first ScheduALL implementation for the Athens Olympic Games in 2004, NBC relied on a manual, spreadsheet-driven process for managing and scheduling feeds.
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