David Austerberry /
03.18.2009 09:33 AM
Originally featured on BroadcastEngineering.com
ScheduALL bucks trends with revenue growth

In cash-strapped times, broadcasters are looking for any way to cut costs, and the drive to improve operational efficiency has come to the fore. ScheduALL is in a position to benefit from this drive, supplying resource management to media operations, and has indeed seen 2008 sales revenues rising more than 30 percent. To meet this increased demand, the company has increased its headcount of domestic staff by 20 percent, at its Los Angeles office, and bolstered its EMEA headcount by more than 35 percent.

"Rather than do too much too fast, we have focused on addressing the specific operational and financial challenges facing our customers,” said Joel Ledlow, CEO of ScheduALL. “We have chosen to expand our 2008 objectives with an emphasis on product enhancements that support improved collaboration across client organizations; greater interoperability with other systems key to overall operations and workflow; more dynamic scheduling capabilities; and more ways to translate improved management into a stronger bottom line.”

The company is also leveraging the software's open architecture via APIs to augment interoperability with both legacy and custom applications. Working with vendor technologies such as Media Hub from IBM and SMPTE's Broadcast eXchange Format (BXF), the company is enabling even greater communication and management between ingest, DAM and traffic.

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