/
07.22.2009
Originally featured on BroadcastEngineering.com
RTL Nederland implements S4M airtime sales system

Solutions for Media (S4M) has been contracted by RTL Nederland to manage its advertising campaigns with S4M’s S4AdSales system. The broadcaster was searching for a media sales system that provides for complex automated booking and optimization procedures for its four TV channels (RTL 4, RTL 5, RTL 7 and RTL 8) and its national radio channel.

The so-called “spot optimizer,” which enables automated planning, constitutes the core of the application. RTL Nederland usually doesn’t sell certain programs to its advertisers, but gross rating points (GRP). The corresponding GRP packages are individually defined. According to the desired number of contacts within the chosen target audience, the spot optimizer automatically determines how many spots have to be placed, at what time and in which programs. S4AdSales then proposes a possible scenario and also provides a respective simulation.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Wednesday 9:02AM
Analysts: TV Regs 'Not as Dire as We Thought'
We feel the negatives are known and are a lot more comfortable recommending the space.


 
Featured Articles
Discover TV Technology