08.12.2009 09:09 AM
Originally featured on BroadcastEngineering.com
ReelzChannel goes live with VCI Solutions
ReelzChannel has selected the Orion Business System from VCI Solutions to manage its back-office operations. ReelzChannel, owned by Hubbard Broadcasting, delivers movie news and information to its TV viewers and online audience.
VCI Solutions’ Orion will provide ReelzChannel with enhanced capabilities and rich functionality, such as accurate real-time inventory that ensures the maximum revenue for every spot sold, as well significant branding opportunities through secondary events. In addition, the Orion system supports real-time integration with INVISION’s DealMaker sales proposal system, which allows all data entered into one of the two systems to flow back and forth freely throughout the workflow. This integration also enhances the overall business intelligence by affording increased reporting mechanisms, including trends analysis.