Red Bee sells Piero to Turkish broadcaster

March 21, 2007

Turkish digital satellite television provider Digiturk has bought Red Bee Media's Piero sports technology to enhance its coverage of the Fortis Turkish Cup and Turkcell Premier Super League. Piero enables better analysis of games by allowing the viewer to see the play from all angles.

The Piero graphic system places pictures of players into a virtual stadium where they can be viewed from different angles and analyzed in animated sequences. The transition it provides between original footage and views in a virtual stadium is seamless. It also enables broadcasters to show viewers every angle beyond what was originally captured.

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