01.26.2010 02:46 PM
QVC UK selects PubliTronic for move to totally tapeless playout

QVC UK is using PubliTronic’s NEXUS and Cobalt solutions in an overnight broadcast production system for the playout of QVC overnight programming. The system allows QVC to broadcast scheduled shows, including real-time stock information, without any manual intervention.

This gives QVC a more compelling offering for customers during its nonlive, overnight transmissions. The system enables QVC to pull content from a centralized digital library at individual product level, checking the price and available stock in real time, rather than being restricted to repeating entire shows that had enough stock across the whole hour, as had previously been the case.

PubliTronic worked closely with QVC to develop the system based on NEXUS playout servers, two NEXUS encoder servers (to record live shows) and Cobalt scheduling software, all of which are fully integrated into a central video library, real-time eligibility, inventory checking and planning system. The system operates as a single-channel system running overnight programming as a full-screen experience on the main channel. The technology has been developed so it can create sold-out graphics, real-time availability and pricing information as the products are on-air.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Featured Articles
Discover TV Technology