PRIME TV chooses Snell Morpheus automation for multichannel playout

August 26, 2009

Australian TV network PRIME TV has placed the Snell Morpheus automation and control system at the core of its new multichannel content distribution and playout operation. Working in tandem with Snell's RollCall control and monitoring solution, Morpheus will provide complete playout automation across a vast geographical service area with many different advertising markets and programming variations.

PRIME TV's new Morpheus system automates playout for programming across 60 channels, with the ability to manage multiple live content streams and variations in advertising markets according to time and shifting demographics.

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