Originally featured on BroadcastEngineering.com
Pilat Media on target for NAB

Pilat Media is launching a new advertising campaign management add-on to its IBMS Sales product — IBMS:OnTarget. This module delivers the ability to sell TV commercial inventory using profile-based targeting across live broadcast, on-demand content and recorded programming. More importantly, it provides content and multichannel service providers with the ability to sell advertising based on set-top box segmentation capabilities instead of being limited to geographic and network-based demographics.

Using standard interfaces established by Cablelabs, IBMS:OnTarget interacts with ad servers and includes an ad decision service to support a-priori and just-in-time ad placement decisions that maximize inventory value across linear and on-demand services.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Friday 3:00PM
Google Debuts Android TV
“We’re simply giving TV the same level of attention that phones and tablets have traditionally enjoyed.” ~ David Burke, Google

Featured Articles
Discover TV Technology