Originally featured on BroadcastEngineering.com
Pilat Media adds real-time agency planning tool to MediaPro
Pilat Media has introduced a new version of its airtime sales system MediaPro, featuring real-time agency planning capability. The MediaPro Agency Planning Tool (APT) expedites the entire sales process by allowing advertising sales organizations to give their agency clients an instant online overview of the advertising inventory and book spots directly online via a standard Web browser.
Developed in collaboration with leading advertising sales agencies and media planning firms, MediaPro is a compact, fast-to-deploy airtime sales system designed to deliver efficiency and productivity.