08.23.2006 08:00 AM
Orad to present extended array of sport products at IBC

New from Orad is ADVision, an application geared to turn any sports event into an advertising media platform. It gives rights holders, broadcasters and program producers the chance to generate new revenue streams.

Based on image analysis camera tracking technology, ADVision allows real-time insertion of virtual advertisements onto any type of sporting event, eliminating the need for camera sensors, and can be implemented by broadcasters either on the uplink or downlink signals. The inserted virtual ad remains tied to its field position regardless of camera motion.

Also new at IBC is the CyberSport system for key event analysis. With CyberSport, it is possible to mark the key field events that take place during the game. For example, it is possible to mark the exact position of every shot that was taken on goal, mark the trajectory of the shot and associate a player to that shot. Then, upon request, it is possible to call for all the shots of a certain player or team and see the pattern of the shots.

Complimenting Orad's range of sports products is the TrackVision football enhancement tool. During live operation, TrackVision can draw a 9m distance indicator for free kick events, as well as precisely measure and display the distance to goal. While working in replay mode, TrackVision offers the unique capability of overlaying dynamic offside lines.

For more information, see www.orad.tv.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Featured Articles
Exhibitions & Events
Discover TV Technology