04.16.2008 08:24 AM
Originally featured on BroadcastEngineering.com
News Corp's STAR network chooses SintecMedia's OnAir
STAR Group, a News Corp subsidiary, has selected SintecMedia's OnAir to manage its broadcast operations. STAR broadcasts more than 60 channels in 10 languages to 53 countries across Asia and beyond.
OnAir will serve hundreds of users in one of the largest networkwide deployments, supporting local languages, multicurrency, multi-time zone, programming, promotion, inventory, tape quality control, sales and billing — all in one system.
As part of a strategic initiative aimed at aligning technology to STAR's evolving business needs, SintecMedia's OnAir replaces multiple systems currently operated by STAR, bringing the broadcaster additional advanced management tools to streamline operations, enable full communications within the network and ensure redundancy.
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