MTV Italia Encodes with Digital Rapids DRC-Stream

December 12, 2007

MTV Italia, the Italian affiliate of international media powerhouse MTV, has purchased a range of Digital Rapids DRC-Stream systems for encoding and streaming live content on QOOB TV, MTV Italia’s interactive Web site.

MTV recently held a special event to celebrate 10 years of MTV Italia, including live 10-hour broadcasts of simultaneous concerts in Milan and Rome. Incoming SDI signals provided by MTV’s transmission department carried feeds from terrestrial and satellite channels for encoding and output in conjunction with Limelight Networks. Using Intel servers with DRC-Stream-1500, the content was encoded in the On2 VP6 format for Flash for webcasting through QOOB TV to both the international and domestic markets.

For more information, visit www.digital-rapids.com.

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