MTV adopts Ensequence for iTV

August 17, 2005

Ensequence has struck a three-year partnership deal with MTV Networks UK & Ireland covering iTV authoring, playout and support services.

MTV will move in-house the production and playout of interactive applications with the adoption of Ensequence on-Q interactive TV development software. Previously, MTV outsourced authoring and playout.

MTV has already launched one application authored in on-Q software: an enhanced music video for the band Gorillaz. The youth brand will shortly re-launch its multichannel interactive portal application with a new version authored in on-Q software.

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