Originally featured on BroadcastEngineering.com
Merged Pro-Bel, Snell & Wilcox becomes ‘Snell’
Recently merged Snell & Wilcox and Pro-Bel have contracted their company names to simply Snell. The decision follows extensive market research that identified excellent customer recognition and regard for both brands. The research concluded that the name Snell was particularly strong and would best reflect the values of the new company.